Who We Are
This website is operated by Ayesda Bio Limited, a company registered in England and Wales, trading as The Extended Human. We are the data controller responsible for your personal data collected through this website.
If you have any questions about this privacy statement or how we handle your data, you can contact us at:
The Extended Human — Ayesda Bio Limited
Email: privacy@ayesdabio.com
Telephone: +44 (0) 3030 034710
What Data We Collect
We collect the following types of personal data through this website:
- Email address — if you choose to sign up for our mailing list or newsletter. This is collected only with your explicit consent.
- Analytics data — we use website analytics to understand how visitors use this site. This may include your IP address (anonymised where possible), browser type, device type, pages visited, time spent on pages, and referring website. This data is collected using cookies or similar technologies.
We do not collect any special category data (such as health, ethnic origin, political opinions, or religious beliefs).
How We Use Your Data
We use the data we collect for the following purposes:
- Mailing list — to send you occasional updates, new content, and information related to this website. We will only send you emails if you have given us your explicit consent to do so.
- Analytics — to understand how our website is used, to improve its content and performance, and to ensure it works correctly across different devices and browsers.
We do not sell, rent, or share your personal data with third parties for their marketing purposes.
Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we rely on the following legal bases for processing your data:
- Consent — for collecting your email address for the mailing list. You can withdraw your consent at any time by clicking the unsubscribe link in any email we send or by contacting us directly.
- Legitimate interests — for website analytics, where our legitimate interest is to understand how our website is used and to improve it. We have assessed that this processing does not override your rights and freedoms.
Cookies
This website uses cookies for analytics purposes. Cookies are small text files placed on your device that help us understand how you use the site.
When you first visit this website, you will be asked to consent to the use of non-essential cookies. You can change your cookie preferences at any time. Essential cookies that are strictly necessary for the website to function do not require consent.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking cookies may affect how this website functions.
Data Sharing
We may share your data with the following categories of service providers who process data on our behalf:
- Analytics provider — to process website usage data
- Email service provider — to manage and send mailing list communications
All service providers are required to process your data in accordance with applicable data protection law and only on our instructions. We do not transfer your data outside the United Kingdom or European Economic Area unless appropriate safeguards are in place.
Data Retention
We retain your data only for as long as necessary for the purposes set out in this statement:
- Email addresses — retained until you unsubscribe from the mailing list or request deletion, whichever occurs first.
- Analytics data — retained in accordance with our analytics provider's standard retention periods, typically no longer than 26 months.
Your Rights
Under the UK GDPR, you have the following rights in relation to your personal data:
- Right of access — you can request a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct any inaccurate or incomplete data.
- Right to erasure — you can ask us to delete your personal data where there is no compelling reason for us to continue processing it.
- Right to restrict processing — you can ask us to suspend the processing of your data in certain circumstances.
- Right to data portability — you can request that we transfer your data to another organisation or directly to you, where technically feasible.
- Right to object — you can object to the processing of your data where we are relying on legitimate interests as our legal basis.
- Right to withdraw consent — where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please contact us at privacy@ayesdabio.com. We will respond to your request within one month.
Complaints
If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:
Information Commissioner's Office
Website: ico.org.uk
Telephone: 0303 123 1113
Changes to This Statement
We may update this privacy statement from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this statement periodically.